Durant, pushed out of General Motors, starts a car company to take on Ford's Model T
On November 3, 1911, William C. Durant and Louis Chevrolet founded the Chevrolet Motor Car Company, to compete with Henry Ford's Model T. Ford's car, introduced in 1908, had set the standard through mass production and affordable pricing. Durant, who had co-founded General Motors and been forced out, ran the business and raised the money. Chevrolet lent his name and engineering…
