A cable channel signs on after midnight, and radio gets buried on camera
Just after midnight on August 1, 1981, a new cable channel called MTV signed on with no fanfare beyond a countdown graphic and a shot of a rocket launch. The first video it played was "Video Killed the Radio Star," a two-year-old British single by the Buggles that had already gone platinum in the UK and France but stalled at number 40 in the United States. Trevor Horn, Geoff Downes, and Bruce Woolley had written a song about technology replacing an older medium. MTV opened the channel with it anyway, built on nothing but music video…
