Wednesday · November 11, 2026
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American history, reported as it happened
Made for the 250th
19491776 Club

William Boyd saddles up for NBC; Hopalong Cassidy rides onto the small screen tonight

Boyd owns the 66 films himself, having bought them from producer Harry Sherman for $350,000, and the broadcast marks television's first prime-time western.

Television was still a novelty in most American living rooms when NBC handed prime time to a man in a black hat on June 24, 1949. William Boyd, who had spent fourteen years riding as Hopalong Cassidy across theater screens, brought his character to the small screen — not with new footage, but with 66 films he had quietly purchased from producer Harry Sherman for $350,000. The show ranked seventh in the 1949 Nielsen ratings and set off a merchandising avalanche: more than 100 companies moved $70 million in Hopalong Cassidy products in 1950 alone, and a single lunchbox deal drove Aladdin's annual sales from 50,000 units to 600,000…

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